20 content marketing tools to supercharge your customer relationships

20 content marketing tools

If you are looking to make a more meaningful connection with your content and your audience, you can benefit from these useful tools to make your content stand out, stand up and stand a chance of delivering a better customer relationship.

JULIA:

‘A chatbot that serves up info, tips & inspiration on food & cooking’

Cooking up a storm in the kitchen? This chatbot delivers recipes via text message to take you from ingredients to completed culinary masterpiece. Text an ingredient to Julia and your food-based flirtation will begin.

JULIA


CORRO:

‘Simple & Visual Content Collaboration’

Marketing teams looking for a unified platform to run content, campaigns and creative output? Corro is the dashboard with truly usable workflow for you. Manage your content before it manages you.

CORRO


BLUENOD:

‘Visualize Twitter communities and find influencers’

Create visual representations of your Twitter connectedness and identify relevant influencers, content opportunities and Twitter list management.

BLUENOD


ANSWERTHEPUBLIC:

'Ask the Seeker. Enter your keyword and he'll suggest content ideas in seconds'

Is this the gimmickiest SEO tool you ever will see? Yes. Is it still useful under the hood? Yes. SEO is a game of supply and demand. Supply the answers with content that users demand and which is yet to be produced.

ANSWERTHEPUBLIC


ICONOSQUARE:

'Key metrics about your Instagram account'

Given that Instagram is next to useless for stats and metrics (unless you have a business profile), use this to standardise reporting.

ICONOSQUARE


FAQFOX:

'Is your marketing research lacking?'

In a similar set-up to Answer The Public, this tool is useful for keyword, topic and content opportunity research.

FAQFOX


APESTER:

‘The next generation of digital storytelling’

Embed interactivity with polls and more with Apester to find your audience’s voice.

APESTER


STREAMLI:

‘Explore The World YOUR Way’

Be the director you always wanted to be and tap into a pool of film-makers. Enter location and description (what you want to see), choose the length of the livestream and select your local broadcaster.

STREAMLI


MAPME:

‘Build smarter maps’

A touch of the geography never hurt anybody. Create, populate and annotate maps to enrich content with informative visuals.

MAPME


HEISENBERG IPSUM:

‘Placeholder Text with added Meth’

Need some inspirational copy to fill those text placeholders beyond Lorem Ipsum? Fill those boxes with quotes, dialogue and more Breaking Bad goodness.

HEISENBERG IPSUM


FANPAGE KARMA:

‘Analyze and improve social media profiles’

Analyse Facebook profiles and those of your competitors to gain insights, benchmark performance and access reporting that makes a difference.

FANPAGE KARMA


TINYMETRICS:

‘Get hundreds of metrics & export all your Instagram data with only one click, no setup required’

Looking to bring some informed decision-making to your Instagram game? TinyMetrics may just be the thing for you and your carefully filtered images.

TINYMETRICS


QUARTZ:

‘News in a whole new way’

Ever wondered what journalism would look like if it existed natively within your iPhone? Whether this is journalism reimagined or just the same old content in a new skin, it certainly offers an alternative for those who might want to consume news in such a manner.

QUARTZ


TRBBLE:

‘A Trbble is your favourite part of a song’

Integrating with Soundcloud, Trbble scans tracks to isolate and analyse that perfect moment in your favourite (Soundcloud-only) songs.

TRBBLE


HUM:

‘Thousands of your future customers are on Twitter. Find them with Hum.’

Hum allows you to use a 'people-first' approach to connect with the right people and content relevant to your niche on Twitter.

HUM


KW FINDER:

‘Find long tail keywords with low SEO competition’

Discover the rich opportunities to create content that your audience is demanding and make it stand out from the noise of existing content with some quick SEO analysis.

KW FINDER


QUACKIT:

‘Your ultimate HTML resource’

A fantastic mix of resources, tutorials and tools for getting your HTML just right.

QUACKIT


TONEAPI:

‘Write better by optimising content for emotion’

Identify the most relevant tone and copy, based on emotionally intelligent insights. Let APIs determine the emotional dynamics that will deliver for you and your reader.

TONEAPI


POSTREACH:

‘Gain insight into how far your content is spreading and the people who amplify it on Twitter’

Postreach will monitor your content for Twitter shares (despite Twitter stopping others allowing such functionality). Identify who amplifies your content and deliver great analytical reporting.

POSTREACH


MILLION SHORT:

‘What haven’t you found?’

A search engine that delivers results with the big search engine player results removed. Take out the top 100, 1K, and more results to unearth something different.

MILLIONSHORT

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James Ainsworth
Head of Content

The exciting possibilities for creative content experiences that keep me up at night also get me out of bed in the morning. That and coffee!

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