Having decided that $23.68 billion wasn’t enough, earlier this year Facebook ‘relaxed
’ the 20% text ruling, stating that if you exceed it, rather than the ad being stopped from spending, it will still run but Facebook will just ensure it’s not shown to as many people as it otherwise would be.
On the surface, not really a change in ruling then; if you want to make the most of your media spend, you should still keep below 20% text. However, this change did bring with it a new tool
for checking your images, and whilst there’s no official line to say the rigid 5x5 grid has now gone, we’ve noticed a couple of ways to get around it.
In certain images, selecting a typeface
that looks a little more handwritten or has a particularly light weighting can cause it to go undetected, but the easiest workaround is with colour