Yeah Baby

Nurturing relationships with new and expecting mums

The challenge

How do you earn a regular place in a mum’s hectic life?

The insight

Babies aren’t born with instructions, so mums are looking for help, advice and reassurance from people they can trust.

The work

The C&G baby club gives them expert one-to-one advice and bags of encouragement during the moments that matter. It’s a mammoth web, mobile, social, eCRM and offline challenge. Every month we send 1 million emails and 150,000 mailings, reaching 1 in 3 UK mums.


The results

The club is a huge hit with busy mums. Every day, 786,901 of them trust Cow & Gate to help them meet the ever-changing needs of their baby – and over 15,000 more sign up every month.

With personal services like 1:1 Live Chat, the 5 Step Weaning Plan, Playtime Planner and C&G Baby Club community, we help like-minded mums connect, inspire her to interact and play with her baby, and feed her intuition.

On average, 15,000 mums join the community every month.

Discover who we are

About us